Resources

Insights on Business Development

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An interview with Russell Kern about creating educational thought leadership that speaks to the audience’s pain.

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In this episode, we sit down with Russell Kern, a seasoned business leader, entrepreneur, author, and speaker renowned for his expertise in organizational development and the transformative potential of effective coaching. As the founder of Kern and Partners, Russell has dedicated himself to optimizing human capital and empowering high-performance teams. Russell shares his insights on leveraging thought leadership to drive business growth through education, embracing the philosophy of “Give to get.” Rather than focusing solely on brand recognition, Russell emphasizes the importance of addressing the immediate problems and challenges faced by his audience. He likens his thought leadership to “pain magnets,” aiming to provide relief and solutions to pressing issues. Russell emphasizes the need for practical, actionable content that facilitates skill mastery and drives behavior change.

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Distinguishing thought leadership and content marketing, Russell highlights the importance of credibility and relevance in thought leadership. He underscores the need for visually engaging, quick-hitting content that captivates and excites the audience, whether it’s through traditional mediums or emerging platforms like TikTok.

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Join us as we explore the strategies behind effective thought leadership and learn how to craft compelling content that resonates with your audience in today’s fast-paced digital landscape.

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Three Key Takeaways:

• You can draw in your target audience by creating thought leadership that not only speaks to their problems at the moment but also provides the promise of a solution.

• Smaller firms can benefit immensely from investing in thought leadership, allowing them to punch above their weight class.

• Effective thought leadership needs to grab the audience’s attention. Make sure it is visually compelling and quick-hitting.